OUR APPROACH

Uncommon Thinking

While our list of services isn't exceptionally unique, the way we go about undertaking them is. Simply put, we set aside the obvious and look at things from the end of the road back. To us, it's not just where do you want to be today, or next month, or next year - it's where you ultimately want to be.

Any good agency has a process in place, but we think most processes are too rigid and can literally suffocate creativity and stifle the voice of the client. Our process is a flexible one; we tailor it to fit the unique needs of each client. This flexibility encourages collaboration, ensures that each client's specific needs are completely met and guarantees that the unique mission of each client is never forgotten.

Our approach is based on a unique blend of web, marketing and branding expertise. It's this unique fusion of disciplines, combined with innovation and imagination, that we call "uncommon thinking".

  1. LISTEN - We listen. We pay attention, closely. We do what it takes to uncover your needs, define your mission and understand what the view is like from inside your business.
  2. RESEARCH - We review where you are currently and how you've come to be there. We make sure we understand the competitive landscape. We learn how to think like your customers and potential customers do.
  3. THINK - Toddlers love to ask "Why?" and most outgrow it. We never did. We digest everything we've learned so far in the process, then set it aside. We question things we have found. We strategize on how to distinguish your business and strengthen your web presence and brand. We identify objectives and define processes.
  4. DESIGN - We design the visual elements that will create differentiation from the competition, while projecting the personality of your business. The Design stage produces unique and engaging experiences that are no less than completely satisfying.
  5. IMPLEMENT- We build it, making it interactive and intuitive. Then we set it in motion. On time and on budget.
  6. SUPPORT - We support you and maintain your web, marketing and / or branding properties moving forward. Since these are living, evolving things - we’ll continue to measure results and always keep our finger on the pulse of your business.